Clarity NDC uses the New Distribution Capability (NDC) standard set by the International Air Transportation Association (IATA). It provides a REST API-based platform that enables and enhances API connectivity between travel agents and airlines. This, in turn, digitizes the process of searching, booking, and managing flight tickets.

The NDC standard enables the travel industry to transform the way air products are retailed to corporations, leisure and business travellers. Customers have become accustomed to personalized offerings. Therefore, NDC aims to provide detailed customer data required by the airlines for offering a higher level of personalization. With this data, products and services can be combined with flights to create personalized packages.

NDC supports rich content. It includes a variety of extra details and optional ancillary services that can be added to a flight booking. It also includes images and text that can catch the attention of the customers.

With NDC, airlines can change and adjust prices themselves, providing more personalization to their customers.